How Google Adwords Work?

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Google Adwords is also known as PPC – Pay Per Click.

PPC means when you are doing paid marketing your ads is display in the Google. When user click on your ads your money would be spend on user click.

Now the question in your mind is How the process is Going on:

Whenever you are sign in in Google AdWords Page You received below screen shot.

When you click on Create a First Campaign button they are asking about below point:

  • Campaign Name: “Typing Here about your campaign name”

Now Google Adwords provide ads Type.

  • Six Type of Ads Provide by Google.

  1. Search Network with Display

Best Opportunity to reach the most Customers

2. Search Network Only

Google Search and Search Partners

3. Display Network Only

Google’s network of partner websites

4. Shopping

Best Way to Create a Shopping Ads

5. Video

Video ads on YouTube and across the web

6. Universal app campaign

Promote your app across Search, Display and YouTube

  • Networks

To choose different networks, edit the campaign type above, or create a new campaign.

  1. Google Search Network

Include search partners

The Search Network is a collection of Google search sites, apps, and search partner sites where your ads can appear.

What it is: A group of search-related websites and apps, including Google Search, Google Play and other Google sites, like Shopping and Maps. It also includes hundreds of search sites that partner with Google to show ads.

Why it matters: You can reach more customers by showing your ads on the entire Search Network, which is selected by default when you create a new campaign.

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2. Google Display Network

The Display Network is a collection of websites and apps where your ads can appear.

What it is: A network of over a million sites and apps that have partnered with Google to show ads (display partners). It also includes specific Google sites, including Google Finance, Gmail, Blogger, and YouTube.

Why it matters: You can reach a wide range of customers, choose which sites or pages to appear on, and engage people with a variety of appealing ad formats. To access all Display Network targeting methods, set your ad campaign to "Display Network only" or "Search & Display Networks – All features."

  • Devices

Ads will show on all eligible devices by default.

  • Locations

Which locations do you want to target (or exclude) in your campaign?

All countries and territories

  • Let me choose (Select your location wise of Business Address)

  • Languages

Choose the language of the sites that you'd like your ads to appear on. Be sure to write your ads in the language that you target, since AdWords doesn't translate ads or keywords.

  • Bid Strategy

Choose how you'd like to set bids for your ads.

By Default: Automated Maximize clicks (With maximize clicks, AdWords automatically sets your bids to help get as many clicks as possible within your budget.)

  1. Target Search Page Location
  2. Target CPA (Cost Per Acquisition)
  3. Target ROAS (Return On Ad Spend)
  4. Target outranking share
  5. Maximize clicks
  6. Enhanced CPC
  7. Manual CPC

Default Bid: (This bid applies to the first ad group in this campaign, which you'll create in the next step.)

Budget: $() Per Day

  • Ad extensions

You can use this optional feature to include relevant business information with your ads.

Save and Continue to run your first Google Adwords Ad Campaign.

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